Virgin Experience Days seeks creative and media agencies

Brand wants to create TV ads to raise awareness.

Virgin Experience Days: working with Creativebrief
Virgin Experience Days: working with Creativebrief

Virgin Experience Days, the gifting site, is on the hunt for a creative and media agency in the UK as it plans a campaign with TV as a core focus.

The winning agency or agencies will initially work with the brand on a project basis and also be required to help Virgin Experience Days increase brand awareness.

Virgin Experience Days has shortlisted five agencies for the creative account and held chemistry meetings towards the end of last week.

It is working with Creativebrief on the process. There are no incumbents on the business.

At the beginning of the year, Virgin Experiences Day appointed Dan Pearce as its chief marketing officer. He was previously at Ticketmaster for more than six years. The brand reported its "best-ever festive trading period" over Christmas last year, with "double-digit growth".

Virgin Experience Days confirmed the review.

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