Virgin Holidays calls review and a puddle takes over Twitter

The five things you need to know including, Virgin Holidays splits with M&C Saatchi; a puddle trends on Twitter; the latest from CES 2016.

Virgin Holidays calls review and a puddle takes over Twitter

Virgin Holidays' January Sale CampaignMost read: Virgin Holidays splits with M&C Saatchi and reviews creative account

Virgin Holidays is reviewing its creative advertising account, ending its three year relationship with M&C Saatchi, writes Campaign's James Swift.

M&C Saatchi has produced Virgin Holidays’ advertising since 2012, when it won a pitch against the incumbent agency, Elvis.

M&C Saatchi's latest ad for the travel brand came out earlier this week. The work features envy-inducing footage of lush forests, wide blue oceans and other stuff that dream holidays are made of, all shot by a drone. Check it out below.


Drummond Puddle Watch trends on Twitter

Periscope: Drummond Puddle Watch trends on Twitter

Thousands of people are tuning in to Periscope to watch a live stream of Newcastle residents trying to cross a puddle.

The newly famous puddle is now trending on Twitter and has racked up more than 360,000 Periscope hearts for Drummond Central, the marketing agency that first brought the watery road block to the world's attention.

Take a look at some of the reaction on Twitter:

If you’re unfamiliar with Periscope, Jez Dutton, the digital director of content marketing agency Redwood, has some handy tips on how to get the most out of the live video app


Blinkbox becomes TalkTalk

Marketing: Blinkbox becomes TalkTalk TV Store a year after £30m acquisition

TalkTalk has dropped the Blinkbox brand and renamed the TV and film streaming service TalkTalk TV Store, reports Marketing's Ben Bold. 

In an email sent today by Blinkbox (which was sold to TalkTalk a year ago by Tesco for a reported £25m to £30m) customers were told: "Remember when we told you that we’ve joined the TalkTalk family? Well, as of today, we’ve taken on the family name. That means Blinkbox is now called TalkTalk TV Store."

Customers are reassured that nothing bar the Blinkbox logo will change and users’ digital libraries would remain the same.

The Blinkbox URL will also remain active for the time being but will be "updated soon".


Ford talking car

CES 2016: Samsung's grocery-shopping fridge, Ford's talking cars and Apple Watch imitators

There has been a raft of announcements to pave the way for the annual week of tech-frenzy. Here, Marketing outlines some of the stand-out announcements from CES 2016.

Our favourite so far is a platform from Ford that lets cars talk to houses. The car marque has announced further developments in smart tech that will allow the family car to talk to the family house, and vice-versa, using the group's recently unveiled SyncConnect system.

Using Amazon’s cloud-based voice service, Alexa, car owners will be able to use voice commands to monitor their houses from afar to check whether the lights or heating are on or any doors have been left open. Homeowners will be able to remotely check the fuel level of their Ford, as well as unlock their vehicle's doors and warm the engine.


Infographic: these seven brands changed their logo. Did you notice?

As BR's readers are a sharp bunch, we're sure you noticed Google's logo change back in September. However a survey has found the update passed over the heads of almost a quarter of people questioned.

ID experts Digital ID ran a survey that picked out seven brands' new logos, including Facebook, Spotify and the above mentioned Google and asked respondents whether they had noticed the change.

Take a look at the infographic below for the results.

***************

Is there something you’d like us to share in 18:05? Email susan.billinge@haymarket.com with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #1805