Virgin Holidays creates largest store with spa, bar and rollercoaster simulator

Milton Keynes site spans 1,700 square feet.

Virgin Holidays creates largest store with spa, bar and rollercoaster simulator

Virgin Holidays has created its largest and "most experience-led store concept" in Milton Keynes with a bar, spa and rollercoaster simulator.

The space is the latest of the brand’s stores and covers about 1,700 square feet. It was designed by YourStudio and aims to give people a "holiday ready" feeling.

Customers are welcomed by a virtual reality rollercoaster at the front of the store that is designed to offer "a theatrical and immersive way to travel the globe". There is also a chance to experience the different passenger classes on offer on a Virgin flight.

The store includes a space for guests to book a complimentary manicure, as well as an area to keep children occupied.

Lee Haslett, vice-president of sales and product at Virgin Holidays, said: "We’ve been revolutionising the way our customers book their holidays for several years.

"We know that our customers are looking for something more than just a standard holiday and our V-rooms are the first step on that journey – whether that’s the in-store bar, children’s play area or rollercoaster simulation. I’m excited that we’re able to bring our V-room concept to Milton Keynes and I can’t wait to see what our customers think of our first-ever in-house spa."