Virgin Holidays "don't be sorry" by M&C Saatchi and Lida

Earlier this month, Three released a tongue-in-cheek campaign apologising for its customers' annoying holiday pictures. Now, Virgin Holidays has released a poster encouraging people to brag about their trips away with pride. M&C Saatchi and Lida created the work, which tells holidaymakers not to feel bad for bombarding their friends with snaps by text message and on social media. The ad is displayed at Elephant and Castle’s Primesight-owned Southern Gateway and appears next to the Three execution. The work was created by Dan McCormack, Adam Reader and Luke Boggins.