Virgin Holidays on hunt for top marketer

Virgin Holidays is seeking a top marketer after its marketing boss switched to sister brand Virgin Atlantic.

Virgin Holidays on hunt for top marketer

Claire Cronin, previously Virgin Holidays’ vice-president of customer and marketing, has replaced Luanne Calvert, senior vice-president, global marketing and communications.

Calvert, according to Virgin Atlantic, left for "personal reasons". She only took responsibility for the airline’s marketing in January, in addition to her duties as chief marketing officer for Virgin America.

Virgin Atlantic denied the marketing roles were being merged. 

The move comes two months after Virgin Atlantic held a pitch among its roster agencies for a consolidated global ad account, which involved incumbents Adam & Eve/DDB (UK) and Figulio & Partners (North America). However, Virgin Atlantic decided not to consolidate the business following the review.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content