Partnering with hypnotist Paul McKenna, the brand ran a two day stunt offering 20 minute hypnotherapy sessions designed to make people feel they had come back from a two week holiday refreshed and with "mojo" restored.
"Nothing beats the feeling of an amazing holiday, and we think they have the right to flaunt it even in the dark depths of January before they get the real thing later in the year," said MD Mark Anderson.
"Last year we saw a 32% increase in traffic to the site on the first day back at work after Christmas."
Brand: Virgin Holidays
Agency: Virgin Holidays internal team/ Hope and Glory PR
15 ways to embrace change in 2015