Virgin Holidays opens first store in Wales with VR experience

Virgin Holidays is enticing customers to book their next trip with an in-store VR experience at its first store in Wales.

Virgin Holidays opens first store in Wales with VR experience

The "V-room" shop in Cardiff takes customers on a "rollercoaster" where customers can be inspired by the different destinations that Virgin Holidays provides.

The store has been created by YourStudio and has been designed to feel more like a "lively hotel lobby" than a travel agent.

It features a full-size mock-up of a Virgin Atlantic cabin so that people can try out the seats in the different classes. There is also a coffee and Champagne bar with magazines and an area to keep children occupied.