Virgin Holidays rejects copyright breach claim

LONDON - Virgin Holidays is refusing to back down, after instigated legal action over the travel agency's latest poster campaign.

Virgin Holidays...copyright claim by
Virgin Holidays...copyright claim by

The company’s ad agency, Elvis, has produced a poster, which runs with the headline ‘’, claiming that many of Virgin Holidays’ best deals are available when booked well in advance.

Yesterday, confirmed that it had issued a claim for damages because it says the headline breaches its copyright.

A statement by Virgin Holidays released today said: "Virgin Holidays is disappointed by’s decision to pursue legal action over our current early booking marketing campaign.

"We totally refute the claims made against us."

The Virgin Holidays marketing director, Andrew Shelton, said that it was important that the company shared its ‘early booking advantages’ with customers.

The poster is running on London Underground sites, and other locations across the UK.