Virgin Holidays "The world is your playground" by AMV BBDO

Virgin Holidays' ad shares similar fantastical imagery and surreal elements to the Virgin Atlantic campaign, which launched simultaneously.

It encourages people to view the world with wonder, playfulness and openness, using images such as a man who rides a vintage muscle car down the Big Sur as if it were a skateboard and giant paper boats floating in San Francisco’s bay. Both Virgin spots share a common character, an exuberant boy. The Virgin Holidays ad was written by Michael Hughes, art directed by Dalatando Almeida and directed by Danta Ariola through MJZ. 


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