Virgin Holidays has released the second instalment of its "unleash your mojo" campaign. While the first TV ad focused on families, the latest one is aimed at couples who no longer have young children. In the 40-second spot, an older couple digging up weeds in their front garden are transported from their dreary lives to a holiday cruise ship, where they are superstars capable of anything. The ad was created by M&C Saatchi and will be supported by outdoor, social and print executions. It was written by Dan McCormack, art directed by Luke Boggins and directed by Joseph Kahn through HSI London.
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