Virgin Atlantic is calling on advertising watchdogs in the UK to
stop British Airways promoting itself as ’the world’s favourite
Richard Branson’s operation is urging the Advertising Standards
Authority and the Independent Television Commission to force BA to drop
the slogan, which has been its hallmark for l6 years.
The ASA is understood to have already ruled against Virgin, but the
airline is also leading a posse of carriers in the US, including Delta
and United, in a bid to get the regulatory authorities there to outlaw
the line as well.
By pursuing BA in Britain, Virgin believes it will add weight to its US
Virgin argues BA has forfeited its right to the line because it does not
relate to the total number of passengers carried and that other airlines
regularly fare better in independent passenger surveys.
BA said: ’Our claim has always been based on accurate IATA figures
showing that more people from more countries fly with us.’