Virgin Media "9.58 seconds" by Bartle Bogle Hegarty

What makes our Olympic superstars what they are?

In a new spot for Virgin Media, Bartle Bogle Hegarty offers ten interpretations of why Usain Bolt is the fastest man on Earth, each lasting 9.58 seconds – the time of his world-record 100m run.

The ad mixes footage shot in Jamaica with original animation. It was created by Nick Gill and Davud Karbassioun, and directed by Seb Edwards through Academy.


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