Virgin Media "Adventures of Bolt" by BBH London

Usain Bolt is the hero Virgin Media needs.

The Olympic sprinter and long-time brand ambassador has transformed into a superhero after suiting up with the help of an expert tailor in the last Virgin Media spot. This next chapter sees Super Bolt leap into action and use his super power of speed to save an out-of-control train full of football fans. It is the first entirely animated ad with Bolt and is intricately hand drawn by frame. The work was created by Ray Chan and Simon Cenamor at BBH London and directed by Smith and Foulkes through Nexus Studios. 

 

Credits

Brand
Managing director of consumer and mobile
Head of advertising
Senior marketing manager
Advertising manager
Creative team
Creative director
Strategy director
Strategist
Business lead
Senior account director
Account manager
BBH producer
Production company
Executive producer
Project lead
Production manager
Illustrator / designer
Animation
Post production