Virgin Media and BBH part ways after seven years

Agency declines to repitch despite recently scooping IPA Effectiveness Award for the brand.

Virgin Media: review was bolt from the blue for BBH
Virgin Media: review was bolt from the blue for BBH

Bartle Bogle Hegarty’s seven-year relationship with Virgin Media has come to an end after the Publicis Groupe agency declined to repitch for the account.

A BBH spokesperson said the agency was "incredibly proud" of its work for Virgin Media, from both a creative and commercial standpoint, and it had been "surprised and disappointed" by the brand's decision to call a review.

They added: "We absolutely respect any client's decision to review and thank them for their invitation to participate, but we have declined that invitation."

The TV, broadband and mobile provider surprised many in the ad industry when it called the review last month. In October, BBH picked up a silver IPA Effectiveness Award for its work with the brand – one of several it took home, including the Grand Prix for Audi.

Chemistry meetings have now taken place and pitches are expected in March.

Simon Gwynn

Simon Gwynn recommends

Virgin Media calls ad review

Read more

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content