Virgin Media COO to exit after 18 months

Dana Strong will be SVP and chief transformation officer at Liberty Global, which bought Virgin Media in 2013

Dana Strong.
Dana Strong.

LONDON — Cable TV company Liberty Global has appointed Dana Strong, the chief operating officer of its Virgin Media business, as senior vice-president and chief transformation officer.

Strong takes up the role on Jan. 31 and will report to Liberty Global chief executive Mike Fries. She is tasked with working with Fries to identify the strategic and operational opportunities that will shape the success of Liberty Global’s business over the coming years.

Virgin Media will announce a replacement for Strong in the coming weeks, chief executive Tom Mockridge said.

"Dana has been a pivotal member of the Virgin management team and has helped to deliver great results over the past 18 months, culminating in a record quarter for subscriber and customer growth in Q4 2014," he said.

Strong joined Virgin Media in June 2013, succeeding Andrew Barron, following its £15 billion ($23 billion) acquisition by Liberty Global. She was previously MD of Liberty Global company UPC Ireland.

This article first appeared on


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