Virgin Media brings a timeless tale of love into the virtual world.
The ad, which takes a more sentimental tone than previous Virgin Media campaigns, shows two students, Jade and Jake, forming an instant connection when they meet in an online video game. After Jade defeats Jake in a battle, they team up in the game and end up spending a lot of time together virtually.
They slowly develop feelings for each other during the game, but when it ends, Jake feels a bit lonely. The pair finally decide to take their relationship to the next level and meet face-to-face on a video call.
The work was written by Edward Usher, art directed by Xander Hart and directed by Frederic Planchon through Academy.