AgencyBartle Bogle Hegarty
SectorTelecom / Utilities brands
Virgin Media's faster broadband service, Vivid, keeps a house party alive and even helps a young couple get together, in the brand's new TV ad.
Bartle Bogle Hegarty created the spot, in which a house party host sets up Virgin Media’s Vivid 200mbps broadband, allowing guests to message each other, upload photos and, when the DJ inexplicably has to leave halfway into the night, keep the music going. The ad is part of Virgin Media’s campaign to show consumers that its products can help them have more fun. The TV ad will be backed by product-specific online spots, which share an "it’s amazing what you can do in one second" theme.