Virgin Media introduces a game-loving seal in its latest TV campaign

Virgin Media has treated viewers to sofa bears and night owls in recent TV campaigns, and now introduces a seal who likes to play shoot-em-up games.

The new ad is called "navy seal" and was created by Bartle Bogle Hegarty. It debuts on ITV today (13 March).

The spot opens on Nick the Navy Seal in his living room playing a first-person shooter game on his console.

The voiceover explains that Virgin Media provides Nick with the fast download times that gamers desire – something that becomes imperative when you’re trying to squeeze in as much game time as possible before being interrupted by family duties.

Nick the Navy Seal is just the latest animal character to front a Virgin Media ad. Previous campaigns have featured animals like Ed the sofa bear, Ally the night owl and Chloe the chatterparrot, each of which is used to demonstrate the different ways people consume home entertainment.

The spot was created Doug Fridlund and Mikael Alcock, and directed by Big Red Button through Moxie Pictures.

Manning Gottlieb OMD handled the media. The ad will run in cinemas and on video-on-demand services, in addition to playing on TV.

The ad campaign was created by BBH, with media planning handled by Manning Gottlieb OMD, and will also run in cinema, display, online search, social media Video on Demand, print and out of home.