Virgin Media 'Sports fans' by Rainey Kelly Campbell Roalfe/Y&R

Virgin Media has launched an animated ad campaign to promote its High Definition (HD) sports line-up.

The ads, created by Rainey Kelly Campbell Roalfe/Y&R, show animated characters cheering on their favourite football team in a bid to highlight Virgin Media’s range of "perfect packages" available for every fan.

Print ads are running across national newspapers and specialist magazine Sport, while the online campaign will spread across social media platforms. Radio ads will be broadcast on Absolute and TalkSport radio.