Virgin Media enlists the Capital Children's Choir and The Avenues Youth Project for a mood-boosting spot.
To showcase the resilience of young’uns during lockdown, the ad shows children aged 7-14 as they cover Starship’s ‘80’s ballad Nothing's Gonna Stop Us Now, with special effects, pets and the odd accidentally-muted Zoom call thrown in for good measure.
"Stay singing, stay dancing, stay connected" makes its TV debut today (15 May) during Who Wants To Be A Millionaire on ITV and Gogglebox on Channel 4. Media is handled by Manning Gottlieb OMD.
Virgin Media launched its "Stay connected" campaign last month with an ad set to Keep Your Head Up by Ben Howard.