Virgin Media "Switch to super" by BBH London

Usain Bolt is back in another Virgin Media campaign, this time suiting up and transforming into an animated superhero.

Created by Bartle Bogle Hegarty London, the ad dramatises the switch to Virgin Media with its broadband speeds and entertainment offerings. Actor, screenwriter and director Richard Grant stars as an expert English tailor, who helps Bolt find the perfect powerful suit in a story reminiscent of classic superhero films. The ad was directed by Tom Tagholm, who shot it in an east London studio designed to mirror quintessential British tailors. It was created by Ray Chan and Simon Cenamor. 

Credits

Brand
MD of consumer
Director of brand
Head of advertising
Senior marketing manager
Creative team
Creative director
Strategy director
Strategist
Business lead
Account manager
Senior account director
BBH producer
Animation producer
Assistant producer
Production company
Director
Executive producer
Producer
Post production
MPC
Editor/Editing house
Costume designer
Costume assistant
Production designer

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