Virgin Media "Switch to Super: Bolt Signal" by BBH London

Long-time brand spokesman Usain Bolt reprises his role as the SuperBolt superhero, this time complaining because his "Bolt Signal" is not working due to dodgy Wi-Fi.

Thankfully, Virgin Media’s Intelligent Wi-Fi helps sort it. Bartle Bogle Hegarty London’s last ad for Virgin Media launched as a roadblock across ITV’s five main channels in a first for the broadcaster. Viewers experienced a short spoof takeover of their TV, apparently caused by a "WiFi issue". The work was created by Marc Rayson and Callum Prior, and directed by Jake Szymanski through Caviar.


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