Virgin Media "Switch to Super: Bolt Signal" by BBH London

Long-time brand spokesman Usain Bolt reprises his role as the SuperBolt superhero, this time complaining because his "Bolt Signal" is not working due to dodgy Wi-Fi.

Thankfully, Virgin Media’s Intelligent Wi-Fi helps sort it. Bartle Bogle Hegarty London’s last ad for Virgin Media launched as a roadblock across ITV’s five main channels in a first for the broadcaster. Viewers experienced a short spoof takeover of their TV, apparently caused by a "WiFi issue". The work was created by Marc Rayson and Callum Prior, and directed by Jake Szymanski through Caviar.

Credits

Head of advertising
Senior campaign manager
Campaign manager
Creative team
Creative director
Strategy director
Strategist
Business lead
Account director
Account manager
Producer
Assistant producer
Production company
Director
Executive producer
Producer
Post production
Lead music supervisor
Music supervisor

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