SectorMedia / Entertainment Brands and Television brands
Usain Bolt, Iron Lord Hunter from Activision's Destiny game, Southampton FC and Donatello from Nickelodeon's Teenage Mutant Ninja Turtles make cameo appearances in the latest ad for Virgin Media.
The characters race down a gigantic, futuristic fibre cable to get into viewers' homes and onto their screens.
The multi-million pound campaign will run over 14 weeks across TV, online, print and out-of-home. The TV ad breaks during Coronation Street and Gogglebox, on 24 March.