Virgin Media TV picks Goodstuff and MG OMD

LONDON - Goodstuff and Manning Gottlieb OMD have won Virgin Media Television’s £5 million media planning and buying business.

Virgin Media... new agencies
Virgin Media... new agencies
The agencies won the account following a pitch against Carat, Starcom and Mediaedge:cia. The incumbent on the account, PHD Rocket, pulled out of the running last month.

Goodstuff will handle Virgin TV's planning and MG OMD will deal with buying.

The business covers planning and buying across Virgin's seven channels
including Virgin 1, Living, Bravo, Challenge and Trouble.

The review, called last February, was run by Billetts.