Virgin Media "Unlimiting" by Adam & Eve/DDB

Virgin Media's "You can do anything campaign" continues with yet another absurdist spot.

In a similar manner to the campaign’s first instalment, the ad follows a young Scouser as she realises she "can do anything", from serving looks in family portraits, playing football while watching football and, at one point, levitating in a room full of three-dimensional emojis.

Shorter 30-second cuts are also set to air, with Virgin Media releasing a remix of SL2’s 1990s bop On a Ragga Tip (featured in the ad) on Apple Music and Spotify.

The work was written by Simon Vicars, art directed by Andre Sallowicz and directed by Raine Allen-Miller through Somesuch. The media agency is Manning Gottlieb OMD.

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