Virgin Money continues TV campaign with skateboarding tortoise spot

Virgin Money has rolled out the second TV spot for its 'There's Money and There's Virgin Money' campaign, which this time round features a skateboarding tortoise.

Virgin Money: tortoise on a skateboard aims to set bank apart
Virgin Money: tortoise on a skateboard aims to set bank apart

The 50-second spot will air tomorrow and follows the bank's "dancing pigeon" spot, which launched on 7 April.

The tortoise is seen embarking on a "wild" skateboarding sequence to the track of The Hives' Tick Tick Boom. It has been created to set Virgin Money apart from other banks and position the brand as a "bolder' way for people to manage their finances.

The spot is supported by press ads that include a squirrel in a super-hero cape, a goat with a moustache, a guide dog with an Elvis quiff and a sloth lounging in an armchair, all designed to show Virgin Money as "different" to the norm.

Paul Lloyd, the marketing director at Virgin Money, said: "The strategy with this campaign was to celebrate the Virgin Money difference and to bring it to life in a fresh, fun and surprising way.

"The TV and print work reflects our values as a confident challenger brand."

Brand: Virgin Money

Agencies: m/SIX, The&Partership, Rattling Stick