Virgin Radio has launched a major recruitment drive to beef up its
agency sales force in preparation for growth at the Ginger Media
Lee Roberts, acting sales director at Virgin Radio, confirmed that the
group will expand its media properties next year.
’We are now looking for a major influx of agency people to sell across
the Ginger Media Group property for the year 2000,’ he said.
As part of the new recruitment drive, Virgin Radio has also poached Sky
sponsorship and sales controller Sue Watson to join its sales operation
as head of new business development.
Watson will join the sales management team early next year and will
concentrate on building client relationships through sponsorships across
the Ginger Media Group.
Watson will work closely with the programming as well as sales to
develop new broadcast sponsorship features and mini infomercials.