Virgin Radio hires agency for industry brand task

LONDON - Virgin Radio, which signed Xfm's Christian O'Connell for its flagship breakfast show earlier this year, is launching an audit of its brand image among the media industry.

The radio station has appointed the consultancy Branded to investigate perceptions among trade audiences.

Branded's appointment, ahead of the arrival of O'Connell as Virgin's breakfast presenter next month, will help to develop Virgin Radio's trade strategy and communication.

Fru Hazlitt, the chief executive of Virgin Radio, previously used Branded and its managing director Philip Ley on projects in her previous job at Yahoo!

Hazlitt said: "Branded has unique experience in entertainment, broadcast and technology and will be able to provide us with a unique insight."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content