Virgin Trains is launching a £7 million vintage-inspired integrated campaign to promote its service as the most efficient way to travel across its routes. Created by Elvis, the first phase of the work will run across outdoor, print, digital and radio. The agency worked with the design shop I Love Dust to develop the imagery to reflect the golden age of travel while adding a contemporary twist. The ad was written by Ken Taylor and art directed by Gavin McDonald. The second phase of the campaign, which will include TV activity, will run in June.
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