Virgin Trains 'high frequency' by Miles Calcraft Briginshaw Duffy

Virgin chairman Richard Branson makes an appearance as a tattooed railway binman in MCBD's latest ad for Virgin Trains.

The ad is one of two new spots, promoting Virgin's new high-frequency service on the UK's West Coast Main Llne.

MCBD and Elvis have developed a fully integrated campaign across channels including TV, VOD pre-rolls, outdoor, national and regional press, online, email and doordrops.