Virgin Trains "Liverpool Wall" by Miles Calcraft Briginshaw Duffy / Elvis

MCBD/Elvis have created an interactive poster using Europe's largest digital screen.

The screen ‘talks' to people who pass by the poster site, by using personalized message, tied into Virgin Trains quickest ever route from Liverpool to London

The messages, which include We’re faster than that number 45 bus, are written by creatives observing nearby people, cars and buses.