Virgin Trains makes a light-hearted attempt to imagine the perfect vehicle in a new ad highlighting the benefits of travelling on its trains.
The TV spot features a man travelling to Wigan on a pimped-up bench that provides him with food, entertainment, company, a drinks service, a toilet and free Wi-Fi as it travels on its own road. After it gets a bit hairy, the man is transported into a relaxing Virgin train, where a salad awaits. Virgin Trains will sell a version of the salad featured in the ad on board. The work was directed by Keith Schofield through Caviar.