Virgin Trains "Virgin Trains do it better" by TMW Unlimited

Virgin Trains opts for the highest form of humour - innuendo, obviously - in a new spot, by TMW Unlimited, that contrasts the benefits of its East Coast journey between London and Edinburgh with the hassle of flying the same route.

Featuring the testimony of two couples, the eyebrow-raising script rests on the observation that talking about travel without using the words "train" or "plane" can sound a bit naughty – until the true meaning is revealed. The spot was written by Dave Willis, art directed by Luke Clark and directed by Nick Collett through Salt.TV. 

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