A virtual casino, which invites players to stake their savings
online, is searching for an ad agency ahead of its launch in the UK.
Casino on Net claims to be the world's leading web casino, with more
than 1.2 million users officially logged since its launch in the US in
1996. The site invites gamblers to register their credit card details to
establish an online betting account and then offers a range of games
such as Blackjack, Roulette, Craps, Baccarat, Slots and Video Poker.
Users are given the option of practising with demo money before letting
fly with the real thing.
Additional features, such as audio links, the option of private or
public tables and a chat box to allow interaction with fellow online
gamblers, aim to recreate Las Vegas.
The casino, which is operated by the Antigua-based Cassava Enterprises
under a icence granted by the island's gaming board, has approached
agencies over the past three weeks with a double-edged brief. Pitching
shops will be asked for a solution that can divert users away from rival
sites such as williamhillcasino.com, while also attracting the attention
of potential UK advertisers.
The British public has grown increasingly familiar with the idea of
online gambling through a steady drip of betting site launches, mostly
focused on sports. Bet.co.uk, willhill.co.uk and the Coral-operated
Eurobet.co.uk already cater to the sports punter.
The Irish online bookmaker Paddy Power has invited surfers to bet on
random events such as plot developments in soap operas.