Virtual reality cinema to launch in London

A virtual reality cinema company is creating a Halloween pop-up in London before launching a permanent location in the west end.

Virtual reality cinema to launch in London

Veero is working with Wearecinema, the pop-up cinema company, to launch the site.

At the Halloween pop-up in Covent Garden people will sit on a swivel stool and use a VR headset and a pair of 3D headphones to take in all of the action.

Barry Whyte, founder of Veero, said: "A new golden age of Hollywood is coming. Virtual reality cinema completely changes the rules. As the UK’s first virtual reality cinema, we'll ensure the VR films find their place alongside the world’s finest theatre – right in the heart of London’s West End.

"No longer will viewers have to sit at home with a headset on to enjoy immersive films. Veero makes VR social, and accessible to everyone.

"Horror is one of the strongest sub-genres within VR film, so it’s perfect for Halloween. We can’t wait to terrify Covent Garden!"

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now