Visa "All they want for Christmas is you" by Saatchi & Saatchi

Visa is turning the spotlight on Britain's independent shopkeepers in its first ever Christmas TV campaign.

The spot features nine real retailers, including a butcher, a baker, a  bookseller and a florist, singing along to Mariah Carey’s All I Want For Christmas Is You. An accompanying campaign across out of home and geotargeted social, meanwhile, will feature 100 independent retailers.


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