Visa "All they want for Christmas is you" by Saatchi & Saatchi

Visa is turning the spotlight on Britain's independent shopkeepers in its first ever Christmas TV campaign.

The spot features nine real retailers, including a butcher, a baker, a  bookseller and a florist, singing along to Mariah Carey’s All I Want For Christmas Is You. An accompanying campaign across out of home and geotargeted social, meanwhile, will feature 100 independent retailers.

Credits

Media buying agency
Production company
Director
Post-production company
Audio post-production company

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE