Visa to host experiential activity for Rio Olympic Games

Visa, the exclusive payment provider at the 2016 Olympic and Paralympic Games, is hosting a range of experiential activities in celebration of the event.

The experiential activity is part of Visa's integrated global Olympic Games campaign called the
The experiential activity is part of Visa's integrated global Olympic Games campaign called the

It has unveiled plans for five VIP Lounges, targeted exclusively at Visa Chase United card members.

The lounges, located in five locations in the US and Brazil, will feature appearances from Olympic athletes and Olympic-themed giveaways as well as Brazilian-themed food and drinks.

The Visa VIP Lounges will offer exclusive experiences in cities including Rio de Janeiro, Los Angeles, San Francisco, Chicago and New York.

For four days in Rio de Janeiro, Visa Chase United card members can enjoy a complimentary retreat at the world famous Copacabana Beach while attending the Olympic Games, hosted by former Olympic gold medalist Summer Sanders.

In each US location, Visa Chase United card members can experience a one-night version of the Visa VIP Lounge while meeting Olympians

The experiential activity is part of Visa's integrated global Olympic Games campaign called the "Carpool". This is running globally across all media channels as part of Visa's Olympic sponsorship, which includes the onsite activations.  

Visa Europe has released its Beating Heart of Payments campaign, while Visa UK has partnered with Team GB to run a new campaign called Everything Counts.

Visa has also backed the Visa London ePrix,  the FIA Formula E Championship electric motor racing series.

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