Visa has launched a campaign encouraging the public to shop local this holiday season.
The ad features retailers –including Scottish lifestyle boutique Bon Tot, winner of Visa’s Christmas ad competition in 2019 – celebrating new business during the festive period.
It ends with a message calling for people to shop locally this Christmas, prompting the tagline: "Where you shop matters."
Launching on Friday alongside print, radio and social media activity, the work was created by Will Brookwell and directed by Chris Faith through Prodigious. Media is handled by Starcom.
Visa is also continuing its partnership with Guardian Labs – the branded content division of The Guardian –that includes paid promotion across the newspaper’s social platforms to outline how much money is retained within the community when consumers support local businesses.