Vision Express "head shots" by Dare

Dare has created a TV advertising campaign using head-mounted cameras to show the everyday lives of Vision Express customers. The 30-second spot is launching today (Thursday) and features a cameo from the eyecare brand’s ambassador, the chef Heston Blumenthal, who is shown drinking a cup of tea. The ad was created by James Woods and Stuart Hallybone, and directed by Conkerco through Academy. The soundtrack is Ice Cream by Battles.