Julie Walters takes over the lead role from Trevor McDonald in a new TV for Vision Express.
Walters in the latest "national treasure" to star in the brand's campaign. The optician's previous work staring Sir Trevor McDonald was its most successful creative ever.
The campaign includes two TV slots (of 60 and 30 seconds), and a full-length YouTube version. They will run for six weeks and throughout September.
The work was developed by Oliver on behalf of sister company Dare.