Vision Express 'we'll see you right' by Dare

Vision Express has released the latest instalment in its "we'll see you right" campaign by Dare.

The new 60-second spot tells the story of a dog who goes some distance to get rid of his master’s ugly ?glasses. A 30-second cut-down is also part of the campaign.

The ad was written by the creative directors Nick Bird and Lee Smith, and directed by James Griffiths through Moxie Pictures. Post-production was through The Mill.