Visit London appoints Digital Media Sales for TV channel

LONDON - London TV, the commercially funded digital TV channel backed by the London tourist body, Visit London, has appointed Digital Media Sales as its airtime sales house.

DMS will handle all ad sales and sponsorship for the free-to-air channel, which launched earlier in the summer and is produced by Enteraction TV.

Martine Ainsworth-Wells, Visit London's general manager of marketing, said: "We chose DMS because of its track record in generating revenue for newly launched channels and for its independence. London TV will appeal to a broad range of advertisers and we want to maximise that potential. DMS is well placed to exploit the considerable partnership opportunities the channel can offer."

London TV broadcasts information and entertainment content designed to encourage tourists and help Londoners make the most of the city. It becomes a 24-hour station from this month and will be measured by Barb from October.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus