Visit London 'See the world, visit London' by RKCR/Y&R

Visit London, the capital's official visitor organisation, is set to launch its first global advertising campaign, 'See the World, Visit London' to coincide with the Olympic handover on Sunday.

The £4m campaign, created by RKCR/Y&R, features a map of London imposed onto the image of Earth and carries the brand's new global identity created by Saffron. 

Other executions feature various objects in the shape of a globe, such as a microphone head which aims to promote London's music scene.