The Department for Culture, Media and Sport (DCMS) is understood to have agreed an 8% cut to its £2.2bn departmental budget with the Treasury ahead of the chancellor's statement to the House of Commons this Wednesday (26 June).
Writing in the The Guardian last week, Miller confirmed that she had limited the reduction in the annual arts budget. "As a department we'll be doing our bit to tackle the crippling deficit Labour left behind – but I've ensured that the reduction for arts and culture is limited to just 5%," she said.
That would appear to spell bad news for other DCMS-funded, non-departmental public bodies, such as VisitBritain, which will now face a disproportionate cut in its 2015/16 budget, believed by the European Tour Operators Association (ETOA) to be 12%.
ETOA chief executive Tom Jenkins warned that the
"It seems desperate to cut funding to the one agency charged with helping British exports in this area," he added.
VisitBritain has seen its budget fall by more than 36% in the past three years, from £30.4m in 2010/11 to £22.3m in the current financial year, with a further 8% cut, to £20.5m, already slated for 2014/15. Countries such as
Its relatively small budget puts the
VisitBritain claims that its marketing programme over the past two years has contributed £900m to the UK tourism industry – a return on investment of 18 to one.