Visual search start-up becomes Google's first UK acquisition

LONDON - Google has made its first UK acquistion, picking up visual search start-up Plink for an undisclosed sum.

Plink: Google's first UK acquisition
Plink: Google's first UK acquisition

Plink's first product was called PlinkArt, a mobile app which scrutinises pictures of well-known paintings and artworks, and identifies them.

Users can then share those photos with friends. Plink claims to have registered 50,000 users in just under four weeks.

The company's two founders, Mark Cummins and James Philbin, are joining Google to work on search company's visual search applications, including Google Goggles.

Google has previously stated that it is aiming to buy a minimum of one company a month as it looks to expand rapidly.

No financial details of the deal have been disclosed.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content