Vita Coco hires Droga5 Europe

Vita Coco, the coconut water drink owned by All Market Inc, has appointed Droga5 Europe to handle an advertising brief after a competitive pitch.

Rihanna: stars in past Vita Coco campaign
Rihanna: stars in past Vita Coco campaign

Creativebrief helped Vita Coco organise the pitch to find a creative agency to work on the project. Droga5 Europe is now tasked with creating a UK and European campaign for the brand.

Vita Coco did not have an incumbent UK agency. The company handles its social media work in house and uses Taste for its PR.

Campaign revealed Vita Coco was on the hunt for a creative agency in February.

In 2014, Vita Coco appointed Saatchi & Saatchi New York to handle its US advertising. This was the first time that the brand had linked-up with a major agency.

Droga5 Europe and Vita Coco did not comment.