Coconut water brand Vita Coco has unveiled a social media and outdoor campaign by Above & Beyond.
To promote its Pressed coconut water line, the campaign is based on a competition offering the chance to win the use of a revamped 1990s Hymer motorhome for a year.
A 90-second film contrasts lockdown isolation with the freedom offered by life on the road. It was directed by Fin Frew through Radical Media.
The media agency was Yonder Media.