Vita Coco "Impossible to hate" by Above & Beyond

Coconut water brand Vita Coco has unveiled a social media and outdoor campaign by Above & Beyond.

To promote its Pressed coconut water line, the campaign is based on a competition offering the chance to win the use of a revamped 1990s Hymer motorhome for a year.

A 90-second film contrasts lockdown isolation with the freedom offered by life on the road. It was directed by Fin Frew through Radical Media. 

The media agency was Yonder Media.

Credits

Creative agency
Executive creative director
Associate creative director
Account director
Producer
Strategist
Production company
Director
Media agency
Vehicle production company

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