Vizeum scoops £32m Coke media account

LONDON - Coke has handed Vizeum its £32m centralised media planning and buying account

Coke ad
Coke ad
Coca-Cola has consolidated its £32 million UK media planning and buying business into Vizeum.

The agency won the business after a pitch against Universal McCann, Starcom and Naked Communications.

The Aegis-owned agency retains planning and press buying duties on the business and adds the £20 million TV buying element of the account, which was previously handled by Universal McCann.

Coca-Cola had originally included ZenithOptimedia, but the Publicis agency pulled out of the process due to conflict.

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