Coca-Cola has consolidated its £32 million UK media planning and buying business into Vizeum.
The agency won the business after a pitch against Universal McCann, Starcom and Naked Communications.
The Aegis-owned agency retains planning and press buying duties on the business and adds the £20 million TV buying element of the account, which was previously handled by Universal McCann.
Coca-Cola had originally included ZenithOptimedia, but the Publicis agency pulled out of the process due to conflict.
The agency won the business after a pitch against Universal McCann, Starcom and Naked Communications.
The Aegis-owned agency retains planning and press buying duties on the business and adds the £20 million TV buying element of the account, which was previously handled by Universal McCann.
Coca-Cola had originally included ZenithOptimedia, but the Publicis agency pulled out of the process due to conflict.
