Vizeum scoops £5m property site media account

Vizeum has been awarded the £5m media planning and buying account for property website Zoopla.co.uk.

Zoopla: Vizeum is its first media agency appointment
Zoopla: Vizeum is its first media agency appointment

The agency won the account in a final pitch shoot-out with Arena Media and PHD.

Vizeum will now be responsible for the site’s first above-the-line advertising campaign, which is scheduled for later in the year.

The appointment of Vizeum marks the property website's first appointment of a media agency. 

Zoopla.co.uk was launched in 2007 and claims to be the fastest-growing property website in the UK.

The site provides users with house price data, property listings and local market information.

Chris Langley, account director at Vizeum, said: "Zoopla.co.uk is an exciting brand with a fantastic consumer proposition. We look forward to working with them on significantly building their consumer brand awareness in the coming months."

Last month, VCCP was awarded the estimated £3m TV advertising account for Zoopla.co.uk, following a pitch against undisclosed agencies.

Vizeum was also recently appointed to the strategic media planning account for BT's sponsorship of the London 2012 Olympics.

The Aegis-owned agency partnered with the specialist sponsorship agency IMG in a pitch against undisclosed agencies handled by the AAR.

Vizeum will work on media strategy, while the sports specialist IMG will create sponsorship activation on the account.