The appointment comes just 18 months after Burger King appointed Starcom to its pan-European media business. Starcom re-pitched for the business in a review, which also involved Initiative and Group M.
Vizeum will oversee media activity in nine countries – the UK, Germany, Italy, Spain, Austria, Switzerland, Ireland, Portugal and Poland.
Spend in the UK for 2015 is believed to be approximately £11 million. Germany and Spain are also understood to be big countries for Burger King.
In August, Burger King said it was planning to buy Tim Hortons, the Canadian coffee brand, in a deal worth £6.7 billion. However, it had to defend itself over criticism that it will be reducing its corporate tax bill by moving its headquarters in Canada.
Burger King has not responded to Campaign’s request for comment.